Blue Cross Blue Shield of Minnesota
HEART WALK T-SHIRT, 2004

Blue Cross employees receive a free T-shirt for participating in the American Heart Association’s Heart Walk fundraiser at the Mall of America every February. I incorporated stories from employees who walked the previous year into a large cross made of small blue type, visible as the Blue Cross brand across the huge space of the Mall. I got to insert a quote from myself: “I’m walking for my dad, who died from a heart attack last year.”